It's National Fish and Chips Day today... do all takeaway meals get their own national day? Probably not. Does Fish and Chips deserve it? In the UK at least, probably...
Now I really enjoy fish and chips. But I have often wondered if that was because it was something I simply never had as a child. Two reasons.... one I didn't particularly enjoy fish as a child. Secondly, my parents simply weren't in to it. They were far too healthy for that. So fish and chips was, quite literally, a once a year affair, when we'd stay with my grandparents in Sheffield and get fish and chips from a chippie in Stannington.
But these days I really enjoy taking the kids to the west Wales coast and ending the day sitting by the sea with fish and chips. Barmouth, Newquay and Harlech are all favourites.
It's incredible how such as simple dish has become such a favourite as a take-away. I'm not sure how the stats bear up, but I would imagine there's probably been something of a decline in the last few years - the potatoes used in your fish and chips can't be counted as one of your five a day after all. And no, tomato ketchup is not a smoothie...
One thing that's interesting is that we could, as a company, offer fish and chips a convenient way of cooking healthier fish, the sort of option that might have attracted my parents in. After all they like fish, just not battered and dripping in grease. If the chip shop has room for a microwave they could offer a steam-cooked piece of fish in a steam-cooking bag ready in minutes... in fact, using sauces and glazes they could make it a gourmet offering.
Now there's a thought.... gourmet fish and chips.
MARK LINGARD, MARKETING