One of our overseas agents has been working on a project to retail top quality microwaveable fish. The parameters, as I understood it, were durable film, a high barrier to extend the shelf-life of the seafood in the pack as long as possible, a nice product to handle, the ability to draw a vacuum - again to extend the shelf-life - and a stunning tasting meal once cooked.
Now, Sirane has a few options for seafood, including our steam-cooking bags for oven or microwave, which are available as a heat-seal version for shipping into store. But for this product we suggested nylon. Nylon might not be the first packaging solution that jumps to mind for seafood, but it is very effective. It can be flow-wrapped, heat-sealed, has excellent clarity, has a good gas barrier and it suitable for vacuum packing. It can be cooked in a microwave or in an oven at up to 210 degrees.
By drawing a vacuum, and using nylon, they were able to achieve 10/11 days shelf-life on a a marinated piece of fish, which is enough time for it to be shipped into store and sold as a ready meal.
The agent in question just shared a promo video with me of the two products they are launching with (unfortunately I cannot share until September) but it looks fantastic. The product packaging looks great, the fish looks beautiful when it is cooked and very appetising. As a concept, it looks a winner. And for the consumer, it is incredibly simple, they merely pierce the top and cook.
Supermarkets tend to offer fresh food at the seafood counter (we've talked in recent weeks about steam-cooking bags for oven and microwave and their potential use on fresh seafood counter for added value sales), or ready meals. Seafood ready meals tend to be thin on the ground due to shelf-life issues. Here is a product that has a foot in both camps.... I wish them well.
MARK LINGARD, MARKETING