BAGS OF IDEAS: Simplicity & flavour with steam-cooking bags

OUR steam cooking bags allow retailers to send customers home with fresh and tasty seafood in an easy-to-use packaging format they can put straight in the oven or microwave.

Sirane’s steam-cooking bags allow all the flavours to be sealed in for simple, tasty cooking – perfect for healthy cooking and portion control, without sacrificing flavour. Once sealed by the retailer, the customer just puts the bag in the oven or microwave and cooks – it’s that easy. Both heat-sealable and self-seal versions of the bags are available.

We’ve also recently added a stand-up version of the steam-cooking bags – allowing retailers to pre-pack the bags and present them to the customers in an attractive way.

Jeremy Haydn-Davies, Sirane sales director, said: “Simple healthy steam cooking and straight-to oven or microwave seafood doesn’t have to sacrifice on flavours like many people think. This way of presenting, retailing and cooking fresh fish and seafood is becoming very popular.

“The bags are fantastic for fresh fish in supermarkets, allowing a whole meal to be sealed in a bag and handed to the customer – it just needs cooking. They’re also great for selling ready-to-cook portions of prepared vegetables in a convenient way.

“Consumers often don’t know what to do with fish, they don’t know how to cook it. Our bags can help increase seafood sales significantly, as you can hand over a piece of fish, in a bag, with a nice sauce – all you need to do is advise how long to cook it for. Not only that but the bag pays for itself, due to the extra price you can charge for the fish.

“People have lots of reasons for wanting to cook steamed food in this way. For some it is the convenience, for some it is for health reasons, for some it could be as simple as portion control and knowing exactly what they’re eating. But for all of them, it can still be tasty.

“And often, when people do cook this way, they find it is a way of cooking stunning food easily. A real advantage of our steam cooking bags is the simplicity of the products.”

“Using a steam-cooking bag retains all the flavours of the seafood, it allows people to cook quickly and easily with fresh ingredients. Healthy eating and fast food can be combined.”

All the natural flavours of the fish are sealed in the bag during cooking, creating a sensational and healthy meal. Flavoured butters and glazes can be added.

The bags are designed to be used safely in a conventional oven at up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating and eating.

Our steam cooking bags can be used as a retail counter bag – but are also available in retail packs so that users can add their own ingredients and use the bags in a way that suits them. We also offer them in individually-packed sachets, allowing the bag to be included as part of a meal kit, for example, and the customers put the food in the bag themselves.

“Sell your fish in a bag or with some bags, the choice is yours,” added Mr Haydn-Davies. “Either way, you’re making it easier for your customers.”

Our steam cooking bags have been developed by Sirane’s engineers and scientists. They are made from very high temperature resistant film, which combines practicality with simplicity. The meal is sealed in using a fold-over flap and the bag becomes odour and leak-proof.

Simon Balderson, Sirane’s MD, said: “Steam cooking bags are not only perfect for home users wanting to create a simple yet tasty meal, but also for retailers wanting to send customers home with a great tasting meal to put straight into the oven or microwave.”

Sirane recently launched the Bags of Ideas campaign as a way of combining and simplifying all our cooking bags solutions – these include steam-cooking bags, oven/BBQ bags, flavoured cooking bags, nylon roasting bags, sous-vide bags, slow-cooker liners and more.

For more information, visit www.sirane.com or call +44 1952 230055.

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